Poolit

Democratizing alts

for wealth creation. 

Brand Identity

Communication Design

UI/UX Design

The Solution

After several iterations the brand created was a culmination of ideas that captured the brand's vision and the core message of what they needed to communicate to their target audience visually.

The logotype captures the concept of disruption, inclusion and exclusivity and the ripple effect that Poolit wants to create in the industry.

Visually it reflects the keywords that govern the brand idea; using technology to advance the adoption and accessibility of alternative investments.