Sam Sadeen Estates

Giving life to a brand providing

ultra-modern living spaces

Brand Identity

Communication Design

The Solution

A detailed brand discovery blueprint was developed to understand the culture and values of the organisation. Interesting results were unearthed with a decision to center our rebranding efforts to reflect luxury and evoke an emotional appeal towards trustworthiness. Our collaborative  efforts culminated in the development of a logo that reflects the personality of the brand and can easily be remembered.  Brand collateral materials were also designed and developed to launch the organisation into its new era.

The new identity was applied  to several touchpoints including signs, apparel and important client-facing documents.