Sam Sadeen Estates

Giving life to a brand providing

ultra-modern living spaces

Brand Identity

Communication Design

SSE-Logo-primary

The Solution

A detailed brand discovery blueprint was developed to understand the culture and values of the organisation. Interesting results were unearthed with a decision to center our rebranding efforts to reflect luxury and evoke an emotional appeal towards trustworthiness. Our collaborative  efforts culminated in the development of a logo that reflects the personality of the brand and can easily be remembered.  Brand collateral materials were also designed and developed to launch the organisation into its new era.

Signage-mockup
SSE-Branding-Identity-1

The new identity was applied  to several touchpoints including signs, apparel and important client-facing documents.

SSE-Brochure
SSE-IDs
SSE-Polos